Hourstoplan
Date: 2023
For this project, groups are to design a series of characters and craft animated character stories for the client, Ang Chin Moh Funeral Directors to educate the public and dispel their fears and taboos surrounding death and funerals.
Background
Beginning small, Ang Chin Moh Funeral Directors has grown. When the founder, Mr. Ang See Karr, arrived from Nan'an County in Quanzhou, Fujian Province, he saw the need for high-quality and crucial funeral services for the Hokkien individuals in Singapore.
Goal
Our project aims to lessen the fear and anxiety about the conversation about passing away. In addition, we want to open the subject of planning your funeral early, to do it as you want and give out a last reassurance to your loved ones so that they don’t feel remorseful.
Introduction
This was a group project and here is what I contributed to this project.
Pitch Video
Pitch Video and Campign Elements
Logo for the Pitch Video (Process)
Logo Conecpts
I chose multi-gradient for the petals to make the logo look distinct, but it was too distant as it did not fit the design style of the video.
Original Conecpt
Final Design
Original Conecpt
Final Design
Lotus Friend(Process)
Character Concepts
Since the other designs are too charming, I chose this one for the final since it adheres to the campaign's theme.
Final Design
Ticket Stamp Card (Process)
Sketches
Final Design
Without stamps
With stamps
This ticket stamp card was made for the activities hosted at the campaign.
The campaign is a pitch idea for marketing the animated videos.
Pitch Video (Process)
Storyboard
Pitch video in production in Adobe After Effects.
Voice over in production in Adobe Audition.
Pitch Video Demonsation
Click to play the video