NutriSoy Rebrand | Case Study

Date: 2023

This was one of my packaging design exercises, where I had re-design a label for edible produce.

Background

Over 20 years ago, NutriSoy was launched as F&N Seasons Fresh Soya Milk, delivering soy milk delight to Singaporeans.

Goal

The NutriSoy rebrand was a project aimed to bring new life and identity to the brand.

Observations

The overall design looks out dated and not eye catching to draw in consumers to purchase the product.
The sides of the packaging seemed to be crowded with information and the small fonts makes in diffcult to read.

Photographs of the existing product

Sketches

This is the design approach I was going for rebranding, I chose a simple and illustrated style to give it a modern design that people of all ages would appreciate as my target audience. I went ahead to redesign some of the health labels to fit the theme as well as the alignment of the project information.

Colour

Version 1

Version 2

I made two versions. They have very minor changes but I chose version 2 for the final design.

Extended the letter y to differentiate the two words.

Changed the alignment of the text and used the hearts as bullet points for each fact.